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Leads: New Value, Different Strategy

Leads: New Value, Different Strategy

It is critical to look at what happens with your sales team once a lead is submitted. Meet the consumers where they are and you’ll see the sales roll in.

December 17, 2020

Questions to Ask as You Evaluate Conquest Vendors

Questions to Ask as You Evaluate Conquest Vendors

In today’s climate, you cannot afford to write off conquest marketing as an inefficient investment. If you ask the right questions, you’ll be able to get a clear picture of where your ad dollars are going.

November 2, 2020

Embrace Behavior, Discard Models: How COVID-19 Changes What Data Your Dealership Needs 
Dealership Re-Opening: Best Practices for Engaging the COVID-19 Shopper