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The Secret Sauce of Objection Handling

The Secret Sauce of Objection Handling

For objection handling, secret sauce is that special technique, the one thing you can say or do that instantly changes a “no” to a “yes.” This can lead you to the easiest objection to overcome: the one that never happens!

October 6, 2020

F&I Tip of the Week: Update Your Interview

F&I Tip of the Week: Update Your Interview

American Financial’s Dwayne Wiggins wants you to interview — but not interrogate — every F&I customer. Refresh your approach with smart, pointed questions that demonstrate value and preempt objections in this powerful Tip of the Week.

January 9, 2020