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Results: 6
Leads: New Value, Different Strategy

Leads: New Value, Different Strategy

It is critical to look at what happens with your sales team once a lead is submitted. Meet the consumers where they are and you’ll see the sales roll in.

December 17, 2020

Data-Driven Tips For Selling to Customers from Gen Z to Baby Boomers

Data-Driven Tips For Selling to Customers from Gen Z to Baby Boomers

While age and demographics can give you a good starting point for selling, they won’t tell you everything. Knowing more about your customer is a major advantage as customers become more accustomed to not only personalization, but the speed and convenience it affords the sales process.

November 19, 2020

Sell the Experience

Sell the Experience

The goal should always be to listen and understand your customers better, not just to present a menu and overcome an objection.

October 13, 2020

COVID-19 Market Insights

COVID-19 Market Insights

Black Book recently published an update to their weekly COVID-19 Market Insights.

September 29, 2020

Trends Influencing North America Power Sports Market Outlook 
Aftermarket Sales to Drop 8.8% This Year

Aftermarket Sales to Drop 8.8% This Year

Total U.S. automotive aftermarket sales are forecast to decrease 8.8% in 2020 as a result of the impact of the COVID-19 pandemic and related factors.

July 1, 2020