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Data-Driven Tips For Selling to Customers from Gen Z to Baby Boomers

Data-Driven Tips For Selling to Customers from Gen Z to Baby Boomers

While age and demographics can give you a good starting point for selling, they won’t tell you everything. Knowing more about your customer is a major advantage as customers become more accustomed to not only personalization, but the speed and convenience it affords the sales process.

November 19, 2020

Automation, Disruption, and Tough Love for the Auto Industry
Grooming the Car-Buying Experience

Grooming the Car-Buying Experience

New car buyers still walk into a dealership to purchase the actual vehicle, but most would prefer to spend less time on-site, giving the dealer and sales team less time to build a trusted relationship with customers.

June 9, 2020

Expert Advice for F&I During COVID-19

Expert Advice for F&I During COVID-19

The automotive industry has seen an unprecedented loss in sales over the past few months and F&I departments are facing serious challenges amidst these losses. We spoke with five leaders in F&I training, and they shared their thoughts, advice, and predictions on what to do today to help prepare for tomorrow.

June 2, 2020

How Are Consumers Shopping for Cars?

How Are Consumers Shopping for Cars?

Understanding the differences in target audiences, their feelings about brand, loyalty, preferences, and shopping habits is vital for success.

May 26, 2020

Resolutions  for Your F&I Department