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Why Your Dealership Needs a Digital Concierge

Why Your Dealership Needs a Digital Concierge

So you’ve invested in a digital retailing platform. Now what? Learn how adding a concierge position to your showroom staff can help ensure a smooth and profitable implementation.

February 6, 2020

Beyond the Cookie: 4 Ways to Deliver Personalized Experiences
4 Ways to Identify Motivated Car Shoppers

4 Ways to Identify Motivated Car Shoppers

Equity mining remains one of the most reliable sources of appointments and sales. Expert lists the four key areas you need to focus on to improve your closing ratio in 2020.

January 27, 2020

3 Gaps in Your Online Data Strategy

3 Gaps in Your Online Data Strategy

Are you ready to take digital marketing to the next level? Try expanding your reach, identifying shoppers before they identify themselves, and engaging them earlier in the journey.

January 22, 2020

Stop Chasing the Next Big Thing

Stop Chasing the Next Big Thing

The latest and greatest tool might help you sell more cars and F&I, but isn’t that what the last one was supposed to do? Use this three-step process to evaluate the technology you are already paying for.

December 31, 2019

Q&A: It’s Time to Move F&I Online

Q&A: It’s Time to Move F&I Online

Is it possible those who have resisted the move toward a fully online transaction were right all along? Take a hard look at the benefits — and limitations — of digital F&I.

December 18, 2019

8 Ways Small Dealers Can Compete With Big Franchises
Data Mining: The Golden Opportunity You’re Ignoring
4 Ways to Take Advantage of Sub Services

4 Ways to Take Advantage of Sub Services

Learn why capturing a younger demographic via new business models, including vehicle subscription services, could require a new mindset for dealers and factories.

November 29, 2019

CTV Advertising: What’s in It for Auto Dealers?

CTV Advertising: What’s in It for Auto Dealers?

Apple TV, Roku, and other connected TV devices have become the entertainment hub for millions of households. So why are so many dealers still spending all their TV dollars on traditional ads?

October 30, 2019