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The Future is Digital at Germain Toyota of Naples
Leads: New Value, Different Strategy

Leads: New Value, Different Strategy

It is critical to look at what happens with your sales team once a lead is submitted. Meet the consumers where they are and you’ll see the sales roll in.

December 17, 2020

Get Ready to Sell Your Dealership

Get Ready to Sell Your Dealership

With proper planning and having the right professional team in place, selling your dealership can be a smooth transaction for all parties involved.

December 16, 2020

The Modern Sales Team as a Driver of Inventory Turn

The Modern Sales Team as a Driver of Inventory Turn

The world has changed — and so too must your sales practices. This unique relationship quickly gives sales personnel compelling detail about the vehicles now in your inventory and in the reconditioning pipeline.

December 14, 2020

Digital Advertising Technology Helping Savvy Dealers Acquire Used Inventory at the Right Price
How Automotive OEMs and Agency Partners Will Build Effective Holiday Promotions This Year 
New Business Strategies for the Post-Pandemic Shopper

New Business Strategies for the Post-Pandemic Shopper

The needs arising from the pandemic have accelerated the needs of dealers to welcome digital innovation and the ability to provide an enhanced customer digital retailing experience will accelerate your revenue growth and drive loyalty.

November 19, 2020

The Silver Lining: A New Sales Model Emerges

The Silver Lining: A New Sales Model Emerges

Whether we choose to keep a leaner staffing model, hire a different caliber of employee that requires more compensation, or grow our expectations for what we can sell per month, there is no looking back — and that is good for business.

November 18, 2020

How Dealers Leveraged Fixed Ops and Digital Advertising for Recovery

How Dealers Leveraged Fixed Ops and Digital Advertising for Recovery

Dealers were one of the earliest segments of business to embrace a message of contactless business operations. This approach created a winning formula that helped dealers achieve a lower cost per customer acquisition level, which is the best business strategy to help them get through 2020.

November 4, 2020

Questions to Ask as You Evaluate Conquest Vendors

Questions to Ask as You Evaluate Conquest Vendors

In today’s climate, you cannot afford to write off conquest marketing as an inefficient investment. If you ask the right questions, you’ll be able to get a clear picture of where your ad dollars are going.

November 2, 2020

Let’s Talk Politics: A 5-Step Survival Guide For Dealerships During The 2020 Election Season
How Dealers Can Successfully Tap into Election Cycle Digital Advertising
Post-COVID Impacts on Car Dealerships

Post-COVID Impacts on Car Dealerships

As car dealerships continue to tackle the difficulties of the pandemic, it is important to also acknowledge the ways in which this transformation has moved the needle forward.

September 28, 2020

How the Pandemic Will Strengthen the Automotive Industry More Than the Great Recession
Deterring Dealership Crime with Remote Video Surveillance