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Selling Solutions, Not Products

Selling Solutions, Not Products

Great F&I professionals don’t jump to conclusions, and they don’t try to solve problems for customers. Instead, they solve problems with customers. F&I trainer explains how.

December 5, 2016

The Master's Mindset

The Master's Mindset

Are your penetrations stuck in neutral? Top trainer explains how adopting the F&I master’s mindset creates more enjoyable — and productive — presentations.

June 3, 2016

Customer’s Choice

Customer’s Choice

What do successful baseball players, fishermen, restaurateurs and F&I managers have in common? The magazine’s F&I expert has the answer.

February 6, 2013

Nailing the Pitch

Nailing the Pitch

The current movement toward high-performance wheels and run-flat tires has made road hazard protection a no-brainer — that is, if you follow three simple steps to the sale.

October 10, 2012