Menus Don’t Work Miracles
A fancy new menu can help streamline processes and improve customer engagement, but it won’t replace the hard-won skill and compassion of a true F&I professional.
August 6, 2018
A fancy new menu can help streamline processes and improve customer engagement, but it won’t replace the hard-won skill and compassion of a true F&I professional.
August 6, 2018
Top trainer advises F&I pros to eliminate the ‘I have AAA’ objection by downplaying the very real — but relatively minor — roadside assistance benefit included with most service contracts.
July 3, 2018
Is offering eight products a bad idea? The magazine’s resident F&I pro says it depends on the producer and the presentation.
March 12, 2018
There are countless ways to sell financing and protection products, but only one way to truly connect with customers.
July 7, 2017
The magazine’s resident F&I pro responds to an F&I manager’s query on how to handle a parent’s objection to his products.
November 4, 2016
![[Video] Perfect Timing](https://dealerimages.bobitstudios.com/upload/fi-magazine/content/blogpost/_migrated/FI1115-Reahard-mktg-piece-v2-__-286x143-a.jpg)
Aside from selling VSCs on the service drive, the magazine’s F&I wiz says there are five other opportunities to capture a missed service-contract sale.
November 13, 2015
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