(Video) Selling Eight Products Without Losing the Customer
Is offering eight products a bad idea? The magazine’s resident F&I pro says it depends on the producer and the presentation.
March 12, 2018
Is offering eight products a bad idea? The magazine’s resident F&I pro says it depends on the producer and the presentation.
March 12, 2018
How do you sell a $3,000 VSC on an $8,000 car? Top trainer offers a four-step process to ensure every customer gets the protection they need.
January 8, 2018
Do-it-yourself customers will tell you they prefer to save a few bucks by performing their own maintenance. F&I trainer has the perfect response for this common objection.
December 4, 2017
Top trainer has a three-part answer for an F&I newbie who wants to know how he measures up against his peers.
September 18, 2017
Top trainer welcomes an anxious recruit to the F&I ranks with 10 pieces of practical, hard-earned advice.
August 17, 2017
The magazine’s resident F&I pro agrees that tech tools can’t sell product alone, but he does believe the online space offers new opportunities for F&I pros to engage and educate customers.
December 27, 2016
The magazine’s resident F&I pro responds to an F&I manager’s query on how to handle a parent’s objection to his products.
November 4, 2016
The magazine’s resident F&I trainer responds to a reader’s question about the IRS/FinCEN Form 8300 requirement.
October 4, 2016
An F&I pro from Florida says he’s struggling to sell products on leases. The magazine’s resident F&I trainer offers a few tips.
September 2, 2016
An F&I pro says his dealership’s decision to remove the ‘F’ from his F&I duties is hurting his ability to handle customer objections. The magazine’s resident F&I pro weighs in.
August 8, 2016