‘Like I See It’ has already achieved best-seller status based on preorder sales. The book devotes chapters to margin compression, increased OEM control and financial reliance of their dealer partners, technology disruption and consumer preferences for digital retailing.
October 17, 2017
GoMoto is taking its showroom customer experience platform online. This week, the firm launched GoMoto Digital, a solution that allows car buyers to begin the purchase process online and then continue the process inside the dealership simply by providing their driver's license.
March 22, 2016
The dealership will utilize GoMoto’s HUBs, large-format kiosks and mobile software, combined with Market Scan’s application to personalize a consumer’s buying experience.
January 19, 2016
On Dec. 29, the Federal Trade Commission announced plans to conduct a qualitative survey of consumers who have purchased and financed an automobile from a dealer within the last six months. If issues are revealed, the agency said it may consider enforcement initiatives or rulemaking.
January 6, 2016