Social Mishap
Can you fire an employee for making inappropriate posts on social media? A human resources expert explains why the answer might be ‘No.’
October 19, 2015
Can you fire an employee for making inappropriate posts on social media? A human resources expert explains why the answer might be ‘No.’
October 19, 2015
The magazine’s resident retail expert identifies five elements every social media strategy must have to ensure the marketing channel doesn’t become a big waste of time.
October 15, 2015
Marketing experts and dealers alike agree that dealers who ignore social media are more than behind the times — they are driving away potential customers.
July 6, 2015
If you are Googling prospective employees or checking out their social media profiles, you could be running afoul of anti-discrimination laws.
June 2, 2015
Media strategist says digital marketing’s three core principles will not only help you cut through all the tech jargon and acronyms, they’ll serve as your guide in this ever-changing marketing space.
January 21, 2014
Before you hash up your next Twitter promotion, check out this primer on the dos and don’ts of hashtagging.
February 13, 2013
Joe Ciaccia thinks Pinterest offers dealers what Facebook and Twitter never will. Find out what it is and how his dealership plans to capitalize on the photo-based social network.
August 7, 2012
Marketers say they will direct more ad dollars toward social media and mobile marketing this year, but they admit to being a bit perplexed as to which digital channel is the most effective.
May 14, 2012
Connecting F&I to the digital world was the talk at the annual dealer and lender conventions last month, and opinions varied on what the F&I office of the future will look like.
March 13, 2012
The demand for digital marketing tools at NADA 2012 was a tell-tale sign of the industry’s changing attitude toward the Internet.
March 13, 2012
Digital marketing tools are sure to line the aisle ways at this year’s annual dealer conference. The magazine’s marketing expert lists six solutions you need to consider.
February 7, 2012
Social media represents an opportunity for the F&I office to be seen, heard and trusted.
February 2, 2012
The social media sphere offers great opportunities to market your store, but there are several legal traps inherent to this type of viral marketing. Compliance expert reviews four of them in this digital marketing primer.
September 6, 2011
By day, Wally Higginbotham is a general manager. By night, he’s a blogger whose posts have attracted more than a half million views and several new customers. Can a blog do the same for your dealership?
May 1, 2011
Expert explains why linking social media to your community outreach efforts might be the way to go.
January 31, 2011
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