An Interview with Digital Air Strike’s Jason Barrie
In today’s dealership environment, strong data is the play. But keep in mind, it’s not just technology, it’s about the dealership experience.
February 25, 2021
In today’s dealership environment, strong data is the play. But keep in mind, it’s not just technology, it’s about the dealership experience.
February 25, 2021
Podium has joined Kia Motors America as a preferred provider in the factory’s Social Media & Reputation Management Program for U.S. dealers.
August 29, 2019
MAX Digital and LotVantage have combined their digital retail and marketing acumen in an effort to make social lead generation easier for auto dealers.
July 11, 2019
Dealer-FX has joined Mitsubishi Motor Sales Canada’s list of preferred marketing partners, expanding its factory partnership to include Tier 3 programs.
May 14, 2019
Kelley Blue Book has integrated with Digital Air Strike’s Response Path intelligent messaging platform to deliver consumer-facing trade-in valuations.
May 8, 2019
Only 16% of the 1,500 dealerships mystery-shopped by Digital Air Strike responded to internet leads within 15 minutes and 18% didn’t respond at all. Those are just some of the findings in the social media firm’s first Mystery Shop Study.
January 29, 2018
Digital marketing expert and successful technology entrepreneur Alexi Venneri of Digital Air Strike will deliver a featured presentation on social media brand management at the upcoming P&A Leadership Summit.
July 25, 2017
Digital marketing firm Digital Air Strike has released its sixth annual “Automotive Social Media Trends” study, which includes statistics relating to the importance of online reviews and social media engagement among car buyers and service customers.
January 23, 2017
Edmunds has launched Edmunds Ad Solutions, a mobile-optimized ad tool designed to help dealers target in-market car shoppers on Facebook and Instagram using the firm's first-party shopping data.
August 15, 2016
The F&I product provider is competing against the ALS Ice Bucket Challenge and the United Nations’ +SocialGood campaigns in the ‘Online Community’ category of the Digital PR Awards.
October 28, 2015
Can you fire an employee for making inappropriate posts on social media? A human resources expert explains why the answer might be ‘No.’
October 19, 2015
The magazine’s resident retail expert identifies five elements every social media strategy must have to ensure the marketing channel doesn’t become a big waste of time.
October 15, 2015
Susan Burke joins Digital Air Strike as vice president of OEM partnerships and Beth Kelly will serve as vice president of client results.
August 27, 2015
Consumers who shop for and purchase a vehicle based on its in-vehicle technology consume media such as Internet, television and magazines at high rates, according to the summer edition of J.D. Power's 2015 U.S. Automotive Media and Marketing Report.
July 30, 2015
Marketing experts and dealers alike agree that dealers who ignore social media are more than behind the times — they are driving away potential customers.
July 6, 2015
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