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The Secret Sauce of Objection Handling

The Secret Sauce of Objection Handling

For objection handling, secret sauce is that special technique, the one thing you can say or do that instantly changes a “no” to a “yes.” This can lead you to the easiest objection to overcome: the one that never happens!

October 6, 2020

F&I Saboteur

F&I Saboteur

Customers are self-educating via the web, F&I duties have been divided between the sales desk and the F&I department, and someone has pushed the fast-forward button on digital retailing. Tune into this tip with Dwayne Wiggins of American Financial's F&I University.

August 6, 2020

Expert Advice for F&I During COVID-19

Expert Advice for F&I During COVID-19

The automotive industry has seen an unprecedented loss in sales over the past few months and F&I departments are facing serious challenges amidst these losses. We spoke with five leaders in F&I training, and they shared their thoughts, advice, and predictions on what to do today to help prepare for tomorrow.

June 2, 2020

F&I Tip of the Week: Update Your Interview

F&I Tip of the Week: Update Your Interview

American Financial’s Dwayne Wiggins wants you to interview — but not interrogate — every F&I customer. Refresh your approach with smart, pointed questions that demonstrate value and preempt objections in this powerful Tip of the Week.

January 9, 2020