For objection handling, secret sauce is that special technique, the one thing you can say or do that instantly changes a “no” to a “yes.” This can lead you to the easiest objection to overcome: the one that never happens!
October 6, 2020
Customers are self-educating via the web, F&I duties have been divided between the sales desk and the F&I department, and someone has pushed the fast-forward button on digital retailing. Tune into this tip with Dwayne Wiggins of American Financial's F&I University.
August 6, 2020
The automotive industry has seen an unprecedented loss in sales over the past few months and F&I departments are facing serious challenges amidst these losses. We spoke with five leaders in F&I training, and they shared their thoughts, advice, and predictions on what to do today to help prepare for tomorrow.
June 2, 2020
American Financial’s Dwayne Wiggins wants you to interview — but not interrogate — every F&I customer. Refresh your approach with smart, pointed questions that demonstrate value and preempt objections in this powerful Tip of the Week.
January 9, 2020