The customizable training platform takes Marcom’s expertise from over 30 years of training automotive professionals and helps dealerships plan, organize, and execute a strategic training initiative that will drive operational efficiency and accountability across their store.
September 17, 2020
CNA National is offering live, online training in coordination with Reahard & Associates.
September 10, 2020
Sometimes you will get a deal thrown at you that is going to be an uphill battle. Instead of losing motivation, look at it as two things: a challenge and a teaching opportunity.
September 8, 2020
The automotive industry is going through rapid change, facing additional costs associated with personnel, benefits, and retention, and depending on a steady stream of additional customers to replace those customers that have defected. So how do you change how you conduct business to meet the current challenge?
August 26, 2020
Consumers and dealers alike have turned to digital retailing in spades as we all adapt to being virtual during these challenging times. Two digital experts sat down with AE to discuss the evolution of menu selling, the need to bridge the traditional F&I sales model with digital retailing, and best practices for agents.
August 26, 2020
For 16 years, the program has recognized the industry’s best vendors, suppliers, and finance partners.
August 21, 2020
We’re clearly operating in a new normal, but one thing is clear – the dealership that provides the most support and instills the highest level of confidence in their customers will ultimately succeed in the coming months.
August 3, 2020
The goal in discipling employees is not to punish but rather to affect a positive change in the employee’s conduct or performance, and should remain compatible with that goal and reduce the number of times someone says, “you’re not the boss of me.”
July 29, 2020
In an effort to further engage automotive professionals and provide valuable content, JM&A Group recently launched JM&A Insider, its own, on-demand collection of automotive resources.
July 28, 2020
The last few months have been strange — we aren’t sure what next week will look like, and many of the goals for 2020 are in question because our ability to earn money has been compromised. So, the quicker we can adapt, the better opportunity we will have for success in the future.
July 27, 2020
With the increasing demand to generate revenue from the business office today, coupled with the number of products available and the client's lack of focus, makes maximizing your menu challenging. Trent White with American Financial's F&I University is here to share a solution to help get the most out of your menu.
June 4, 2020
Everyone wants power and freedom, yet no one wants accountability. We won’t ever change the consumer, but if we better understand their behavior, we can better prepare ourselves for some of the pitfalls of dealing with the general public.
May 19, 2020
GMs need to keep employees excited, not just present.
April 27, 2020
Most people are drawn to a lease because of the options they have at the end of the lease. But leasing does involve some obligations. F&I trainer John Tabar says it's those responsibilities that represent an opportunity for producers to increase product enrollment on lease deals.
March 30, 2020
Set your salespeople up for long-term success at your dealership.
March 12, 2020