The ingredients of a successful digital marketing strategy include a multichannel approach, personalization, an expert partner, and the timing to deliver the right message at the right time.
September 1, 2021
The way people want to buy cars has changed, and those changes are here to stay. Here are a few ways dealerships can lean on their auto dealership software to appeal to today’s consumer shopping habits.
July 8, 2021
In today’s dealership environment, strong data is the play. But keep in mind, it’s not just technology, it’s about the dealership experience.
February 25, 2021
Purchase deepens collaboration, delivers future innovations benefiting clients.
January 5, 2021
Across Manheim Digital and vAuto’s Stockwave and iRecon, these new leaders will focus on creating new digital wholesale solutions that help clients acquire inventory more efficiently.
June 23, 2020
Small businesses like dealerships are feeling the serious effects already with significantly reduced foot traffic and declining sales. It is more important than ever to connect to customers through these challenges and help them understand that you are open for business and implementing new tools and practices to reach customers.
April 14, 2020
Enhancements introduce added efficiency, customization and visibility to the digital merchandising arena for dealers.
February 11, 2020
A Cox Automotive report finds high demand for automation and AI technology among dealers and their customers. But dealers cited cost and their staffs’ inability or unwillingness to adopt new tools and update processes as major obstacles.
September 25, 2019
Cox Automotive Rates & Incentives now features automated data input, dynamic transaction templates, and advertised specials, all designed to deliver data faster and with improved accuracy.
September 10, 2019
Cox Automotive’s 2019 Car Buyer Journey report finds consumers are spending less time in dealerships and in the market, accelerating the decisionmaking process as a growing affordability gap continues to threaten new-vehicle sales.
April 16, 2019
Cox Automotive’s auction brand will offer ‘next-generation’ vehicle imaging technology to dealer users through a strategic partnership with Fyusion.
April 16, 2019
Mark Luber has been named Cox Automotive’s first chief data officer, tasked with leading a 150-person team comprised of experts in data science, product management, analytics, and more.
April 15, 2019
Switching to a digital menu has its benefits, but dealers can’t expect it to deliver on its promise without a plan of action.
October 16, 2018
The tech firm confirmed this week reports that COO Mark O’Neil plans to retire this February. He’ll depart almost four years after Cox’s acquisition of Dealertrack, a company he led as CEO for about 14 years.
September 25, 2018
Digital retailing invaded the Las Vegas Convention Center in late March for NADA 2018, but its arrival did little to bring clarity to F&I’s cloudy future.
May 7, 2018
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