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4 Keys to a Successful Digital Advertising Strategy

4 Keys to a Successful Digital Advertising Strategy

The ingredients of a successful digital marketing strategy include a multichannel approach, personalization, an expert partner, and the timing to deliver the right message at the right time.

September 1, 2021

3 Ways Dealerships Can Lean on Digital Tools to Meet Increased Demand
An Interview with Digital Air Strike’s Jason Barrie
Cox Automotive Acquires Fyusion
Cox Automotive Makes Strategic Leadership Moves to Enhance Digital Inventory Solutions and Connections for Clients
Guide to Digital Retailing During a Pandemic

Guide to Digital Retailing During a Pandemic

Small businesses like dealerships are feeling the serious effects already with significantly reduced foot traffic and declining sales. It is more important than ever to connect to customers through these challenges and help them understand that you are open for business and implementing new tools and practices to reach customers.

April 14, 2020

New Features from HomeNet Automotive Give Dealers a Leg Up in Creating a Differentiated Merchandising Experience Online
Study: Dealers and Car Buyers Want New Tech, Dealership Staff Resistant
Cox Upgrades CAR&I Incentives Platform

Cox Upgrades CAR&I Incentives Platform

Cox Automotive Rates & Incentives now features automated data input, dynamic transaction templates, and advertised specials, all designed to deliver data faster and with improved accuracy.

September 10, 2019

Study: Americans Prefer Fewer Dealerships, Faster Decisions, Used Vehicles
Manheim Express Gets Fyusion Imaging Tech

Manheim Express Gets Fyusion Imaging Tech

Cox Automotive’s auction brand will offer ‘next-generation’ vehicle imaging technology to dealer users through a strategic partnership with Fyusion.

April 16, 2019

Cox Automotive Names Luber CDO

Cox Automotive Names Luber CDO

Mark Luber has been named Cox Automotive’s first chief data officer, tasked with leading a 150-person team comprised of experts in data science, product management, analytics, and more.

April 15, 2019

Digital Is Great, Until It’s Not

Digital Is Great, Until It’s Not

Switching to a digital menu has its benefits, but dealers can’t expect it to deliver on its promise without a plan of action.

October 16, 2018

Cox Automotive’s O’Neil to Retire in February

Cox Automotive’s O’Neil to Retire in February

The tech firm confirmed this week reports that COO Mark O’Neil plans to retire this February. He’ll depart almost four years after Cox’s acquisition of Dealertrack, a company he led as CEO for about 14 years.

September 25, 2018

Transparency Wave Rolling Into F&I

Transparency Wave Rolling Into F&I

Digital retailing invaded the Las Vegas Convention Center in late March for NADA 2018, but its arrival did little to bring clarity to F&I’s cloudy future.

May 7, 2018

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