The ingredients of a successful digital marketing strategy include a multichannel approach, personalization, an expert partner, and the timing to deliver the right message at the right time.
September 1, 2021
The way people want to buy cars has changed, and those changes are here to stay. Here are a few ways dealerships can lean on their auto dealership software to appeal to today’s consumer shopping habits.
July 8, 2021
Small businesses like dealerships are feeling the serious effects already with significantly reduced foot traffic and declining sales. It is more important than ever to connect to customers through these challenges and help them understand that you are open for business and implementing new tools and practices to reach customers.
April 14, 2020
Younger workers are interested in working at dealerships, which is good news for F&I. But they will be drawn to those employers who offer opportunities and benefits that may not fit your current structure.
November 21, 2019
Switching to a digital menu has its benefits, but dealers can’t expect it to deliver on its promise without a plan of action.
October 16, 2018
Digital retailing invaded the Las Vegas Convention Center in late March for NADA 2018, but its arrival did little to bring clarity to F&I’s cloudy future.
May 7, 2018
Cox Automotive’s Mark O’Neil talks to the editor about MakeMyDeal’s future, digital retailing, and the fate of the F&I office.
June 9, 2017
The editor goes one-on-one with MakeMyDeal founder Mike Burgiss, who says his company is making progress in its drive to connect car buyers to dealers online. Can he do the same for F&I?
January 11, 2016
Panelists and presenters at Industry Summit 2015 tackled online automotive retailing and what it means to move F&I out of the box and into the Digital Age.
December 9, 2015
A Q&A with Warren Buffett and Larry Van Tuyl headlined the 2015 NADA/J.D. Power Automotive Forum, where the two executives discussed the direction of the nation’s fourth-largest dealer group post-acquisition.
May 4, 2015
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