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Are You Menu Selling or Menu Telling?

Are You Menu Selling or Menu Telling?

Top trainer shares three questions every F&I manager should be asking themselves, all of which have little to do with your choice of menu and everything to do with the way you’re using it.

July 5, 2019

Vision Adds Reahard F&I Product Videos
Is Technology Changing F&I or Is F&I Changing Technology?

Is Technology Changing F&I or Is F&I Changing Technology?

The rapid evolution and advancement of dealership systems and selling tools has led some F&I managers to fear new technology and others to embrace it. Whether you’re in Flintstones or Jetsons mode, you need a plan to meet or exceed your customers’ expectations.

June 17, 2019

Advent, Darwin Form Strategic Alliance

The DMS maker is working with Darwin to provide a fully integrated version of Darwin’s prescriptive selling/F&I menu solution to Advent dealers as part of the strategic alliance.

January 30, 2017

The Emotional Side of Selling

The Emotional Side of Selling

Top trainer reminds F&I pros to occasionally set aside the logical flow of product presentations and let emotions take over.

December 9, 2015

MaximTrak Launches New Site, Educational Initiative

F&I technologies platform and services provider MaximTrak Technologies has launched a new interactive technology website and a content-based educational initiative for auto, powersports and RV dealerships.

October 14, 2015

Vroom Service

Vroom Service

Vroom is one of a handful of firms attempting to prove that cars and F&I products can be sold online, with one major difference: The company was founded by former AutoNation executives.

October 12, 2015

Creative License

Creative License

The magazine’s resident F&I trainer says F&I professionals need to infuse a little creativity into their product presentations if they want to be top performers. He offers a few tips for doing just that.

August 5, 2015

Try Before You Buy

Try Before You Buy

The father of the F&I menu is back, and he has a message for companies claiming to have developed the next big thing for F&I.

May 1, 2015

Changing the F&I Experience

Changing the F&I Experience

Larry Dorfman founded APCO/EasyCare on the premise that car buyers are his true customers. Now he and his team are riding shotgun on Sonic Automotive’s drive toward a new customer experience.

January 14, 2015