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10.5 Ways to Create Customer Interest

10.5 Ways to Create Customer Interest

The magazine’s resident F&I pro thinks F&I managers can take a cue from the Duke of Wellington, who once said, ‘Wise people learn when they can. Fools learn when they must.’

August 14, 2014

Surge Protector: Taking Advantage of the Leasing Surge in F&I
Customer’s Choice

Customer’s Choice

What do successful baseball players, fishermen, restaurateurs and F&I managers have in common? The magazine’s F&I expert has the answer.

February 6, 2013

Nailing the Pitch

Nailing the Pitch

The current movement toward high-performance wheels and run-flat tires has made road hazard protection a no-brainer — that is, if you follow three simple steps to the sale.

October 10, 2012

4 Steps to Selling Paint and Fab

4 Steps to Selling Paint and Fab

To sell environmental protection, you need to clear up several misconceptions. Doing so will pave the way to a successful sale.

June 8, 2012