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Converting the Ca$h Customer

Converting the Ca$h Customer

The Father of the F&I menu lays out a four-step process for converting the cash customer. He even throws in a technique for selling a VSC to those who refuse to convert.

July 14, 2014

VIDEO: Tip of the Week

John Vecchioni, national trainer for United Car Care, debunks the myth that cash buyers don’t make for good F&I customers. He also identifies the one product that can rescue your averages.

December 13, 2011

New Spin on Cash Conversions

New Spin on Cash Conversions

F&I trainer gives three reasons why cash conversions don’t work, along with one technique that will.

June 28, 2010