Converting the Ca$h Customer
The Father of the F&I menu lays out a four-step process for converting the cash customer. He even throws in a technique for selling a VSC to those who refuse to convert.
July 14, 2014
The Father of the F&I menu lays out a four-step process for converting the cash customer. He even throws in a technique for selling a VSC to those who refuse to convert.
July 14, 2014
John Vecchioni, national trainer for United Car Care, debunks the myth that cash buyers don’t make for good F&I customers. He also identifies the one product that can rescue your averages.
December 13, 2011
VAC’s entrance into the program will provide NIADA members across the country with cash advance and collection services.
June 17, 2011
F&I trainer gives three reasons why cash conversions don’t work, along with one technique that will.
June 28, 2010