8 Ways Small Dealers Can Compete With Big Franchises
The digitization of the auto retail and finance industry has helped level the playing field for dealers who are willing to invest in new tools — no matter your size or location.
December 21, 2021
The digitization of the auto retail and finance industry has helped level the playing field for dealers who are willing to invest in new tools — no matter your size or location.
December 21, 2021
If you have been using digital retailing primarily as a lead generation tool, or if you are still using archaic contact requests, it’s time to put some serious thought into the middle ground of the digital retailing revolution.
September 23, 2021
As a dealership, you can’t afford to ignore the individual players in your own omnichannel – listen to them and reap the rewards.
May 3, 2021
So you’ve invested in a digital retailing platform. Now what? Learn how adding a concierge position to your showroom staff can help ensure a smooth and profitable implementation.
February 6, 2020
When did personalization get so personal? Expert offers four ways to connect with car buyers without creeping them out or running afoul of new privacy laws.
February 4, 2020
Equity mining remains one of the most reliable sources of appointments and sales. Expert lists the four key areas you need to focus on to improve your closing ratio in 2020.
January 27, 2020
Are you ready to take digital marketing to the next level? Try expanding your reach, identifying shoppers before they identify themselves, and engaging them earlier in the journey.
January 22, 2020
The latest and greatest tool might help you sell more cars and F&I, but isn’t that what the last one was supposed to do? Use this three-step process to evaluate the technology you are already paying for.
December 31, 2019
Is it possible those who have resisted the move toward a fully online transaction were right all along? Take a hard look at the benefits — and limitations — of digital F&I.
December 18, 2019
Why wait for slow times to mine your database? Expert offers a four-step plan to make data mining a full-time profit center — and all you need is a process and a champion.
December 2, 2019
Learn why capturing a younger demographic via new business models, including vehicle subscription services, could require a new mindset for dealers and factories.
November 29, 2019
Apple TV, Roku, and other connected TV devices have become the entertainment hub for millions of households. So why are so many dealers still spending all their TV dollars on traditional ads?
October 30, 2019
Concerns over costs, the customer experience, and intangible benefits have prevented many dealers from competing in the digital sales and F&I arena. Separate fact from fiction with this three-minute read.
September 25, 2019
Progress toward a fully online transaction may be inevitable, but you — and your finance sources — must take concrete steps toward process improvement and regulatory compliance to make econtracting work for your store.
September 24, 2019
Dealers see the potential for more sales, higher profits, and improved CSI scores that digital sales and F&I can bring. Your employees fear the loss of job security and the burden of new responsibilities.
September 23, 2019
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