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The Rise of OTT Advertising: Why Dealers Need to Stream their Ads and Inventory
21 Digital Marketing Resolutions for 2021

21 Digital Marketing Resolutions for 2021

Consumers have become accustomed to the conveniences technology provides, so here are the digital marketing resolutions every dealership and dealer-partner needs to keep in mind in 2021.

February 11, 2021

Automakers Turbocharge Digital Retailing Adoption

Automakers Turbocharge Digital Retailing Adoption

With digital retailing, manufacturers see the opportunity to improve customer experience by empowering shoppers to buy the way they do in all other aspects of their lives – from the comfort of home.

February 8, 2021

Why Ease and Efficiency Matters in Website Innovation

Why Ease and Efficiency Matters in Website Innovation

More than ever before, consumers in the automotive industry expect a personalized and intuitive digital shopping experience. See how dealers can benefit from recent technological advancements and meet consumers wherever they are in the shopping or ownership process.

February 1, 2021

Mapping the Customer Journey

Mapping the Customer Journey

To meet and exceed modern consumer expectations at each step of the buying process, develop new techniques and use technology to help them discover, learn, and be validated in their decisions along the way.

January 25, 2021

Drive to Digital Demands Synthetic Identity Fraud Solutions
Embracing Online Auto Retailing: From Start to F&Inish

Embracing Online Auto Retailing: From Start to F&Inish

Online auto retailing is here, it’s vital, and it’s valuable — This expansion has to include evolution in the online F&I presentation to ensure the full scope of revenue opportunity is being captured.

December 22, 2020

Digital Advertising Technology Helping Savvy Dealers Acquire Used Inventory at the Right Price
Why Video is Important to Communicate with Your Customers
Data Breach 101

Data Breach 101

By all reports, billions of records have been exposed by reported data breaches. If the unthinkable occurs, having a well thought out data breach response plan will help you manage the challenges you will face.

November 11, 2020

Can You Hear Me Now? Social Listening for Success 
Questions to Ask as You Evaluate Conquest Vendors

Questions to Ask as You Evaluate Conquest Vendors

In today’s climate, you cannot afford to write off conquest marketing as an inefficient investment. If you ask the right questions, you’ll be able to get a clear picture of where your ad dollars are going.

November 2, 2020

What’s Your Currency in the New Reality?

What’s Your Currency in the New Reality?

Considering the dealer’s ‘new’ reality with their customers, how can F&I providers and agents help their dealer-clients uniquely solve a significant problem or innovate a new opportunity?

October 14, 2020

How to Leverage Quality Leads to Drive Your Dealership Business Toward Recovery 
How to Keep Remote Customers Engaged

How to Keep Remote Customers Engaged

Thousands of customers have purchased vehicles from the comfort of their homes. Learn how to keep them engaged when they can’t be in front of you.

September 30, 2020