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Everybody is Your Friend, You Just Haven’t Met Them Yet
Data-Driven Tips For Selling to Customers from Gen Z to Baby Boomers

Data-Driven Tips For Selling to Customers from Gen Z to Baby Boomers

While age and demographics can give you a good starting point for selling, they won’t tell you everything. Knowing more about your customer is a major advantage as customers become more accustomed to not only personalization, but the speed and convenience it affords the sales process.

November 19, 2020

Do You Have What it Takes to be a Closing Junkie?

Do You Have What it Takes to be a Closing Junkie?

Closing deals is both a state of mind and a consequence of well thought out actions. The power lies in the salesperson that focuses their laser vision onto the next person entering the dealership.

November 10, 2020

A Few Ways Preloaded Ancillary Bundles Can Increase CSI

A Few Ways Preloaded Ancillary Bundles Can Increase CSI

Preloaded appearance ancillaries or ‘bundles’ included with every unit can initially be tricky to ‘sell’ to a car shopper but with the proper positioning, CSI can be increased with a preloaded bundle as a Line 1 add.

November 1, 2020

Credit Unions Helping Dealers Weather COVID-19

Credit Unions Helping Dealers Weather COVID-19

Credit unions, and dealerships alike, felt the pandemic's brunt. By working together, mutual customers are more advantaged than ever because of a shared goal to service them better.

October 26, 2020

The Squirrel Doesn’t Get All Its Nuts from One Tree
Sell the Experience

Sell the Experience

The goal should always be to listen and understand your customers better, not just to present a menu and overcome an objection.

October 13, 2020

So You Want to Be an Agent

So You Want to Be an Agent

Is there life after being an F&I manager? The answer is yes. But the work of an independent agent and trainer isn’t for everyone. A reinsurance expert and former dealer lists five prerequisites for what could be a highly rewarding career change.

October 6, 2020

The Secret Sauce of Objection Handling

The Secret Sauce of Objection Handling

For objection handling, secret sauce is that special technique, the one thing you can say or do that instantly changes a “no” to a “yes.” This can lead you to the easiest objection to overcome: the one that never happens!

October 6, 2020

Portfolio Launches ‘Game-Changer’ Spiff Program
Dealers See Bottom-Line Benefits from a Thorough F&I Product Portfolio Review 
The Perfect Complement: Inside the Portfolio/NAE Acquisition

The Perfect Complement: Inside the Portfolio/NAE Acquisition

In late June, Portfolio officially acquired National Automotive Experts and NWAN. The companies’ executives spoke to P&A about what led them to join forces, the changing world of F&I and why this match was the right move for both companies, their agents and dealers.

September 10, 2020

Cupcakes and Etch

Cupcakes and Etch

Sometimes you will get a deal thrown at you that is going to be an uphill battle. Instead of losing motivation, look at it as two things: a challenge and a teaching opportunity.

September 8, 2020

The DOWC vs. The CFC

The DOWC vs. The CFC

Do not step over dollars to pick up pennies … picking a formation that is not a good fit will cause exit strategy issues and could cost you ownership of the next formation. Take the time to educate yourself on the different reinsurance formations to ensure success now and in the future.

August 28, 2020

Change Is Required

Change Is Required

The automotive industry is going through rapid change, facing additional costs associated with personnel, benefits, and retention, and depending on a steady stream of additional customers to replace those customers that have defected. So how do you change how you conduct business to meet the current challenge?

August 26, 2020