Opinion: Customer Trust Is Earned in Drops and Lost in Buckets
Whatever happened to customer loyalty? Expert shares four proven ways to earn your next customer’s trust — and their repeat sales and service business.
December 26, 2019
Whatever happened to customer loyalty? Expert shares four proven ways to earn your next customer’s trust — and their repeat sales and service business.
December 26, 2019
The Great Recession put dealers and manufacturers on a bad path. Reclaim grosses by putting the focus back on long-term value and the ownership experience.
December 19, 2019
Sales of pre-owned and CPO units show no signs of slowing. Here’s how savvy dealers and F&I professionals are taking advantage.
November 27, 2019
Dealers must find a new unique selling proposition in a market driven by highly informed car buyers who already know your price and are more likely to be swayed by value.
September 30, 2019
Once treated as classified information, factory parts data is now shared freely. Opportunistic franchised dealers are seizing the opportunity by selling unneeded inventory to independent repair shops.
September 18, 2019
Dealer and long-distance runner Brian Benstock reflects on his nearly 40 years in the auto retail business, the challenges and opportunities in the New York market, and his efforts to drive his stores — and the industry — forward.
June 11, 2019
Recalls drive service revenue and bring customers back to the dealership. Why not take advantage? Expert lists four ways to turn your next recall event into a fun and profitable experience for everyone involved.
April 24, 2019
A shortage of qualified lube techs is no reason to ignore the strict — and strictly enforced — Department of Labor rules governing the employment of your youngest workers.
April 19, 2019
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