3 Gaps in Your Online Data Strategy
Are you ready to take digital marketing to the next level? Try expanding your reach, identifying shoppers before they identify themselves, and engaging them earlier in the journey.
January 22, 2020
Are you ready to take digital marketing to the next level? Try expanding your reach, identifying shoppers before they identify themselves, and engaging them earlier in the journey.
January 22, 2020
Synthetic identity fraud is incredibly costly and difficult to detect. Expert explains why your dealership is at risk and why a multilayered defense works best.
January 22, 2020
A case against a Connecticut dealership proves a knowledge of both state and federal rules may be necessary to successfully navigate the arbitration process.
December 30, 2019
Whatever happened to customer loyalty? Expert shares four proven ways to earn your next customer’s trust — and their repeat sales and service business.
December 26, 2019
Learn how the trend toward enhanced transparency and the tools that facilitate it will affect your used vehicle operation — today and in the future.
December 23, 2019
Would you rather be 10 years into a career in a law firm or a dealership? Both paths lead to a six-figure income, but only one can make you a young millionaire.
December 23, 2019
The Great Recession put dealers and manufacturers on a bad path. Reclaim grosses by putting the focus back on long-term value and the ownership experience.
December 19, 2019
Is it possible those who have resisted the move toward a fully online transaction were right all along? Take a hard look at the benefits — and limitations — of digital F&I.
December 18, 2019
Are you ready to make the leap from sales to F&I but haven’t been given an opportunity? Learn why that may be and why, for some, this critical role will never be the right fit.
December 13, 2019
The digitization of the auto retail and finance industry has helped level the playing field for dealers who are willing to invest in new tools — no matter your size or location.
December 9, 2019
Why wait for slow times to mine your database? Expert offers a four-step plan to make data mining a full-time profit center — and all you need is a process and a champion.
December 2, 2019
Learn why capturing a younger demographic via new business models, including vehicle subscription services, could require a new mindset for dealers and factories.
November 29, 2019
Your next facility upgrade will be costly and disruptive. Dealership construction and design expert shares five ways to ensure it won’t be disappointing as well.
November 28, 2019
Sales of pre-owned and CPO units show no signs of slowing. Here’s how savvy dealers and F&I professionals are taking advantage.
November 27, 2019
Raise your per-copy average and secure more of your customers’ investments by looking for more opportunities at every stage of the purchase and ownership experience.
November 26, 2019