Beyond the Cookie: 4 Ways to Deliver Personalized Experiences
When did personalization get so personal? Expert offers four ways to connect with car buyers without creeping them out or running afoul of new privacy laws.
February 4, 2020
When did personalization get so personal? Expert offers four ways to connect with car buyers without creeping them out or running afoul of new privacy laws.
February 4, 2020
Are you an F&I game changer or an F&I grouch? Get 2020 off to a hot start by remembering why you chose this work and the many opportunities it offers — even on cash deals.
February 4, 2020
Equity mining remains one of the most reliable sources of appointments and sales. Expert lists the four key areas you need to focus on to improve your closing ratio in 2020.
January 27, 2020
Be sure you know the three F&I ‘gotchas’ that compliance auditors, regulators, and plaintiffs’ attorneys will be hunting for in 2020 with this three-minute read.
January 27, 2020
Are you ready to take digital marketing to the next level? Try expanding your reach, identifying shoppers before they identify themselves, and engaging them earlier in the journey.
January 22, 2020
Synthetic identity fraud is incredibly costly and difficult to detect. Expert explains why your dealership is at risk and why a multilayered defense works best.
January 22, 2020
A case against a Connecticut dealership proves a knowledge of both state and federal rules may be necessary to successfully navigate the arbitration process.
December 30, 2019
Whatever happened to customer loyalty? Expert shares four proven ways to earn your next customer’s trust — and their repeat sales and service business.
December 26, 2019
Learn how the trend toward enhanced transparency and the tools that facilitate it will affect your used vehicle operation — today and in the future.
December 23, 2019
Would you rather be 10 years into a career in a law firm or a dealership? Both paths lead to a six-figure income, but only one can make you a young millionaire.
December 23, 2019
The Great Recession put dealers and manufacturers on a bad path. Reclaim grosses by putting the focus back on long-term value and the ownership experience.
December 19, 2019
Is it possible those who have resisted the move toward a fully online transaction were right all along? Take a hard look at the benefits — and limitations — of digital F&I.
December 18, 2019
Are you ready to make the leap from sales to F&I but haven’t been given an opportunity? Learn why that may be and why, for some, this critical role will never be the right fit.
December 13, 2019
Why wait for slow times to mine your database? Expert offers a four-step plan to make data mining a full-time profit center — and all you need is a process and a champion.
December 2, 2019
Learn why capturing a younger demographic via new business models, including vehicle subscription services, could require a new mindset for dealers and factories.
November 29, 2019
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