4 Steps to Take Now that Will Benefit Sales Later
Training expert shares how improving digital presence, sales skills and F&I presentations impacts sales.
September 16, 2021
Training expert shares how improving digital presence, sales skills and F&I presentations impacts sales.
September 16, 2021
Assumptions are a dangerous byproduct of our industry and we all need to check ourselves when it comes to stopping an idea in its tracks based on emotional biases and unsupported knee-jerk reactions.
May 13, 2021
The model of selling vehicles alone is not enough to grow and drive profits for a dealership.
April 12, 2021
Incorporating vehicle history reports into the lending decisions can help uncover hidden issues with the vehicle and adjust loan terms accordingly.
March 18, 2021
No matter what product you sell or whether it is in person or over the phone, the first impression will have a great effect on your ability to help the customer make good decisions.
March 9, 2021
Dealers today understand that the value of personalization can exponentially drive the opportunity of maximizing profit potential — the same is true when selling F&I products to consumers.
March 4, 2021
Streaming is the new black, and that means it’s never been a better time for dealers to get on board and add OTT advertising to their brand's media mix.
February 22, 2021
Customers long forget what repairs were done, but what keeps a great many coming back year after year is how they feel walking away, and the Customer Service Index is the closest measurement we have that gauges that feeling.
February 9, 2021
Don’t spot deliver a car unless you’ve considered all the signs of potential fraud.
January 27, 2021
To meet and exceed modern consumer expectations at each step of the buying process, develop new techniques and use technology to help them discover, learn, and be validated in their decisions along the way.
January 25, 2021
It is critical to look at what happens with your sales team once a lead is submitted. Meet the consumers where they are and you’ll see the sales roll in.
December 17, 2020
The world has changed — and so too must your sales practices. This unique relationship quickly gives sales personnel compelling detail about the vehicles now in your inventory and in the reconditioning pipeline.
December 14, 2020
On a recent hike, I had quite a bit of time to reflect on the similarities of lessons learned on the trail and lessons learned in the dealership. When you’re all in, and you don’t have any other choice but to keep going, you’ll find a way to reach the top.
December 9, 2020
While age and demographics can give you a good starting point for selling, they won’t tell you everything. Knowing more about your customer is a major advantage as customers become more accustomed to not only personalization, but the speed and convenience it affords the sales process.
November 19, 2020
Whether we choose to keep a leaner staffing model, hire a different caliber of employee that requires more compensation, or grow our expectations for what we can sell per month, there is no looking back — and that is good for business.
November 18, 2020
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