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Results: 23
The Importance of Understanding What Motivates Different Generations
The Rise of OTT Advertising: Why Dealers Need to Stream their Ads and Inventory
Five Critical Techniques to Improve CSI

Five Critical Techniques to Improve CSI

Customers long forget what repairs were done, but what keeps a great many coming back year after year is how they feel walking away, and the Customer Service Index is the closest measurement we have that gauges that feeling.

February 9, 2021

Too Good to Be True

Too Good to Be True

Don’t spot deliver a car unless you’ve considered all the signs of potential fraud.

January 27, 2021

Mapping the Customer Journey

Mapping the Customer Journey

To meet and exceed modern consumer expectations at each step of the buying process, develop new techniques and use technology to help them discover, learn, and be validated in their decisions along the way.

January 25, 2021

Leads: New Value, Different Strategy

Leads: New Value, Different Strategy

It is critical to look at what happens with your sales team once a lead is submitted. Meet the consumers where they are and you’ll see the sales roll in.

December 17, 2020

The Modern Sales Team as a Driver of Inventory Turn

The Modern Sales Team as a Driver of Inventory Turn

The world has changed — and so too must your sales practices. This unique relationship quickly gives sales personnel compelling detail about the vehicles now in your inventory and in the reconditioning pipeline.

December 14, 2020

How Lessons from the Trail Can Help Your Dealership Win

How Lessons from the Trail Can Help Your Dealership Win

On a recent hike, I had quite a bit of time to reflect on the similarities of lessons learned on the trail and lessons learned in the dealership. When you’re all in, and you don’t have any other choice but to keep going, you’ll find a way to reach the top.

December 9, 2020

Data-Driven Tips For Selling to Customers from Gen Z to Baby Boomers

Data-Driven Tips For Selling to Customers from Gen Z to Baby Boomers

While age and demographics can give you a good starting point for selling, they won’t tell you everything. Knowing more about your customer is a major advantage as customers become more accustomed to not only personalization, but the speed and convenience it affords the sales process.

November 19, 2020

The Silver Lining: A New Sales Model Emerges

The Silver Lining: A New Sales Model Emerges

Whether we choose to keep a leaner staffing model, hire a different caliber of employee that requires more compensation, or grow our expectations for what we can sell per month, there is no looking back — and that is good for business.

November 18, 2020

How Dealers Leveraged Fixed Ops and Digital Advertising for Recovery

How Dealers Leveraged Fixed Ops and Digital Advertising for Recovery

Dealers were one of the earliest segments of business to embrace a message of contactless business operations. This approach created a winning formula that helped dealers achieve a lower cost per customer acquisition level, which is the best business strategy to help them get through 2020.

November 4, 2020

Sell the Experience

Sell the Experience

The goal should always be to listen and understand your customers better, not just to present a menu and overcome an objection.

October 13, 2020

How to Leverage Quality Leads to Drive Your Dealership Business Toward Recovery 
Down the Road: Selling Cars Remotely

Down the Road: Selling Cars Remotely

The coronavirus appears to be driving the automotive industry to selling vehicles remotely, a radical departure from the traditional dealer model. By identifying the issues that dealers need to contemplate, we find some solutions to the new direction we’re heading.

September 9, 2020

Change Is Required

Change Is Required

The automotive industry is going through rapid change, facing additional costs associated with personnel, benefits, and retention, and depending on a steady stream of additional customers to replace those customers that have defected. So how do you change how you conduct business to meet the current challenge?

August 26, 2020