Even if new vehicle inventories remain lower than average, it’s important to promote other avenues to build revenue so that customers remain loyal when inventories eventually return to more normal levels.
December 15, 2021
Auto dealers around the country are now leveraging advertising to attract cars and trucks, in addition to the shoppers themselves.
September 14, 2021
As the industry rethinks the way in which it sources chips, auto retailers are left to deal with the true fallout — a lack of inventory.
July 6, 2021
Even when supply and demand return to more normal cycles, the use of digital advertising technologies can put more power into the hands of each dealer and raise profit potential at the end of each month and year.
December 8, 2020
Dealers were one of the earliest segments of business to embrace a message of contactless business operations. This approach created a winning formula that helped dealers achieve a lower cost per customer acquisition level, which is the best business strategy to help them get through 2020.
November 4, 2020
Dealers can leverage these tips to maximize their advertising investment to connect, engage, and transact with car shoppers so they can make the most of their 2020 sales goals through the end of the year.
October 12, 2020
Even with the Bronco and F-150, dealers must remain smart about their digital advertising strategies.
August 20, 2020
Employing these strategies will help dealers maximize every opportunity as we head into a fall season that’s looking to be as unpredictable and unprecedented as what we’ve experienced so far in 2020.
August 9, 2020
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