Search Results

Best Match Date Posted
Close
Expand All
Results: 36
Is Your Store Suffering From Cultural Lag?

Is Your Store Suffering From Cultural Lag?

Dealers must find a new unique selling proposition in a market driven by highly informed car buyers who already know your price and are more likely to be swayed by value.

September 30, 2019

3 Digital Retailing Myths Debunked

3 Digital Retailing Myths Debunked

Concerns over costs, the customer experience, and intangible benefits have prevented many dealers from competing in the digital sales and F&I arena. Separate fact from fiction with this three-minute read.

September 25, 2019

Why Dealership Staff Fear Digital Retailing (and What to Do About It)
4 Steps to Maximize Pre-Owned Profits

4 Steps to Maximize Pre-Owned Profits

Reconsider every aspect of your sourcing, reconditioning, marketing, and lead-generation efforts to get the biggest bang for your used-vehicle buck.

September 19, 2019

Data Can Help Dealers Sell More OE Parts

Data Can Help Dealers Sell More OE Parts

Once treated as classified information, factory parts data is now shared freely. Opportunistic franchised dealers are seizing the opportunity by selling unneeded inventory to independent repair shops.

September 18, 2019

Is Amazon Really a Threat to the Car Business?
Don’t Let the Sale Get in the Way

Don’t Let the Sale Get in the Way

People still love cars and still hate shopping for them. Improve your closing rate with a showroom strategy that rewards customers for making your dealership the only one they visit on their car-buying journey.

July 23, 2019

Are You an F&I Manager or an F&I Clerk?

Are You an F&I Manager or an F&I Clerk?

Years of strong sales and near-zero unemployment have lowered the bar for the business office. Veteran F&I pro shares two proven strategies for turning a finance clerk into a finance manager.

April 25, 2019

Save the Sale Before It Starts

Save the Sale Before It Starts

Are your salespeople sabotaging themselves before the sale starts? Dealership expert offers four ways to set them up for a win before the opening gun goes off.

April 4, 2018

But the Dude Can Sell!

But the Dude Can Sell!

Overlooking past misdeeds and criminal convictions to land top-performing salespeople puts dealers at risk of losing everything when risky hires revert to old habits.

April 4, 2018

7 Reasons to Embrace Mobile F&I

7 Reasons to Embrace Mobile F&I

Car buyers no longer rely on the dealership as their sole source of information about F&I products. Trainer offers seven reasons forward-thinking dealers are meeting customers in the mobile marketplace.

March 16, 2018

The Laboratory: Wade Ford Tests  Connected Cars

The Laboratory: Wade Ford Tests Connected Cars

Steve Ewing loves the car business, and he is willing to try any new program, tool or process that will help Atlanta’s Wade Ford keep pace with the changing demands of car buyers.

March 16, 2018

Time to Reimagine  Co-Op Marketing

Time to Reimagine Co-Op Marketing

Digital marketer says co-op marketing is outdated and ineffective, noting that the most effective brand and dealer partnerships use local advertising to drive customers into showrooms.

March 8, 2018

Storytelling vs. Story Selling

Storytelling vs. Story Selling

Veteran salesperson and trainer traces the roots of his success to his days as a door-to-door salesman.

October 11, 2017

There Is Power in Alliances

There Is Power in Alliances

Top trainer lists four ways to build an interdepartmental culture that rewards customers while maximizing the opportunity for F&I product sales.

October 10, 2017

a Bobit media brand

Create your free Bobit Connect account to bookmark content.

The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!

Create Account