(Video) Handling the 'Be Back' Objection
Why should your customers buy the service contract if their vehicle is already covered? The magazine’s resident F&I pro has the answer.
December 6, 2016
Why should your customers buy the service contract if their vehicle is already covered? The magazine’s resident F&I pro has the answer.
December 6, 2016
Top trainer says the key to selling environmental protection is to educate — not sell — customers on why advances in paint application have made it a must-have.
July 6, 2016
F&I trainer details a foolproof method for convincing your next ‘third basemen’ to switch teams.
May 6, 2016