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Autotrader Plans Dramatic Transformation

Autotrader Plans Dramatic Transformation

The online retailer will introduce a series of enhancements designed to deliver higher quality leads to auto dealers and add transparency and speed to the customer experience.

January 29, 2018

March Madness: Four Brands Get TV Boost

March Madness: Four Brands Get TV Boost

Autotrader and Dealer.com websites recorded increases in search share for Acura, Alfa Romeo, Buick and Infiniti, each of which ran national ads during the first weekend of the NCAA men’s basketball tournament.

March 29, 2017

EPA Accuses FCA of Excess Diesel Emissions

EPA Accuses FCA of Excess Diesel Emissions

The U.S. Environmental Protection Agency has accused Fiat Chrysler Automobiles of failing to disclose engine management software that increased air pollution in 104,000 diesel-powered Ram 1500 trucks and Jeep Grand Cherokee SUVs in the 2014 to 2016 model years. FCA officials say the software shouldn’t be considered a defeat device.

January 12, 2017

Autotrader: 48% of Car Buyers Choose In-Vehicle Tech Over Brand, Body Style

The report shows a growing number of consumers believe certain safety technologies, including blind-spot detection and and forward collision warning, should come standard on all vehicles in the United States. Convenience and entertainment options also ranked high on consumers' preferred list of technology features.

January 9, 2017

Geitner to Lead Cox's Media Solutions Group

Cox Automotive has named Brian Geitner president of its Media Solutions Group. He replaces Jared Rowe, who is departing the company for a new opportunity outside the automotive industry.

August 11, 2016

ADT Names 2016 Dealers’ Choice Award Winners

The publishers of Auto Dealer Today announced the winners of the 12th annual Dealers’ Choice Awards. The awards are based on a comprehensive survey that allowed dealers and dealership personnel to recognize their favorite vendors, suppliers and finance companies in 34 categories.

May 23, 2016

Cox Automotive Hires Creative Agency for Autotrader, KBB Brands

Cox Automotive has named Zambezi as its lead creative agency for its Autotrader and Kelley Blue Book brands. Zambezi will work with both companies to help change the way they collectively approach marketing and communications for consumers.

February 11, 2016

Autotrader: Consumers Want Advanced Safety Features on Their Next Vehicle

AutoTrader's 2016 Car Tech Impact Study showed that 77% of consumer surveyed will make in-car technology a bigger consideration than color on their next vehicle purchase. And what they want most are advanced safety features such as parking assist, collision avoidance and automatic braking.

January 14, 2016

KBB, Autotrader Report Strong November Unit Sales

Autotrader and Kelley Blue Book reported stronger-than-expected auto sales during the month of November. The overall industry health is looking strong, but the two firms noted several risk factors that could negatively impact the industry as it heads into 2016.

December 2, 2015

TrueCar Replaces Painter With Autotrader's Founding CEO

Starting Dec. 15, Chip Perry, who helped build Autotrader from a one-person startup to a $1.5 billion online marketplace, will take on the task of restoring TrueCar’s relations with dealers after a tumultuous summer.

November 24, 2015

New York Dealer Claims Autotrader Inflated Views of Vehicle Listings

New York Dealer Claims Autotrader Inflated Views of Vehicle Listings

The law firm representing dealers in lawsuits filed against TrueCar and Carfax filed suit against Autotrader last week. This time, the firm is representing a New York-based dealer group that claims the site inflated page views its vehicle listings received over a five-year period.

October 19, 2015

Consumers Down on VW Brand, Diesel-Powered Vehicles, Survey Shows

Not only do more than half of consumers on Kelley Blue Book and Autotrader have "complete" or "general mistrust" of the Volkswagen brand in the wake of its emissions scandal, 30% of users of both sites are less likely to consider a diesel-powered vehicle.

October 6, 2015

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