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KBB Enhances Instant Cash Offer Dealer Tool

KBB Enhances Instant Cash Offer Dealer Tool

Kelley Blue Book has introduced a redesigned Dealer Admin Tool as part of a series of enhancements to its dealer- and customer-facing Instant Cash Offer platform.

September 20, 2019

DAS Adds Trade-in Values via KBB.com

DAS Adds Trade-in Values via KBB.com

Kelley Blue Book has integrated with Digital Air Strike’s Response Path intelligent messaging platform to deliver consumer-facing trade-in valuations.

May 8, 2019

Geitner to Lead Cox's Media Solutions Group

Cox Automotive has named Brian Geitner president of its Media Solutions Group. He replaces Jared Rowe, who is departing the company for a new opportunity outside the automotive industry.

August 11, 2016

KBB Aims to Change Image With New Marketing Campaign

Kelley Blue Book's new 'Get New Car Smart" marketing campaign is designed to reposition the brand away from being the used-car pricing and valuation destination to the go-to resource for new-car shoppers, company officials said.

April 20, 2016

GoMoto Adds Kelley Blue Book Integration to Platform

Through the integration, users of GoMoto's Customer Experience platform will be able to offer Kelley Blue Book's appraisal tool as part of the initial customer registration process. Users will also be able to use the appraisal tool to get service customers to trade up and explore their inventory.

April 13, 2016

Average New-Vehicle Transaction Price Reaches $33,781, KBB Reports

The average transaction price for a new car rose 2.2% to $33,781 in February, Kelley Blue Book reported today. The vehicle information site also noted that incentive spending is nearing pre-recession levels, as vehicle OEMs look to offset rising prices.

March 1, 2016

KBB Announces Winners of Five-Year Cost to Own Awards

Hyundai and Acura took the top honors, winning the competition's Best Brand and Best Luxury Brand awards, respectively. The contest looks at a vehicle’s depreciation, fuel costs, finance and insurance fees, maintenance and repair costs, and state fees to find its winners.

February 11, 2016

Cox Automotive Hires Creative Agency for Autotrader, KBB Brands

Cox Automotive has named Zambezi as its lead creative agency for its Autotrader and Kelley Blue Book brands. Zambezi will work with both companies to help change the way they collectively approach marketing and communications for consumers.

February 11, 2016

KBB, Autotrader Report Strong November Unit Sales

Autotrader and Kelley Blue Book reported stronger-than-expected auto sales during the month of November. The overall industry health is looking strong, but the two firms noted several risk factors that could negatively impact the industry as it heads into 2016.

December 2, 2015

Finalists Chosen for Kelley Blue Book Best Buy Awards

Consumers Down on VW Brand, Diesel-Powered Vehicles, Survey Shows

Not only do more than half of consumers on Kelley Blue Book and Autotrader have "complete" or "general mistrust" of the Volkswagen brand in the wake of its emissions scandal, 30% of users of both sites are less likely to consider a diesel-powered vehicle.

October 6, 2015

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