Product knowledge does not always translate to product understanding by the customer, so don't assume they are already aware of the features and benefits your product offers. John Tabar from UDS here with this F&I Tip of the Week.
July 14, 2020
What I mean by that is that often times, when we present our vehicle service contract, the customer will give us the "It's a good car" objection. Tune into this Tip of the Week with Ritch Wheeler of American Financial's F&I University.
July 9, 2020
How early do you get out of your office and engage the customer? Top F&I managers know that the sooner they engage the customer, the better. Tune in to this Tip of the Week with John Tabar of UDS.
July 7, 2020
Tune in to this Tip of the Week with UDS' John Tabar!
June 30, 2020
Do you believe in your products or do you just sell them? It's a fair question. Here's another question that will help you find out ... What products are you currently enrolled in to protect your own personal vehicle? If the answer is none, that might be an indication that you are not a true believer after all. UDS' John Tabar encourages you to believe in the products you are selling to help the customer believe in their value.
June 23, 2020
Most of us will process and retain a story better than we process or retain facts, and a good story can make the difference between your customer identifying with the value of the benefit and saying "no thanks." UDS's John Tabar shares the five elements of a good story in this Tip of the Week.
June 16, 2020
Have you ever had trouble getting back on track after a customer raises an objection? F&I trainer John Tabar says what you need is a good transition statement.
June 8, 2020
With the increasing demand to generate revenue from the business office today, coupled with the number of products available and the client's lack of focus, makes maximizing your menu challenging. Trent White with American Financial's F&I University is here to share a solution to help get the most out of your menu.
June 4, 2020
When affordability is the objection, F&I trainer John Tabar says the job of the F&I manager is to show customers why they can't afford not to have the protection.
May 26, 2020
Research shows that people tend to equate fast-paced speech with a lack of credibility, which isn't what we're after in the F&I office. F&I trainer John Tabar offers a few tips for uncovering and fixing a pace problem.
May 11, 2020
Dale Carnegie called it ‘the sweetest and most important sound in any language.’ Add this powerful word to your F&I vocabulary and learn how to leverage it throughout your process — and truly make it your own — all in this can’t-miss Tip of the Week from UDS’s John Tabar.
April 27, 2020
F&I trainer John Tabar says the counter person in the parts department might be the best closer in the dealership. He explains why in his latest F&I Tip of the Week.
April 7, 2020
Most people are drawn to a lease because of the options they have at the end of the lease. But leasing does involve some obligations. F&I trainer John Tabar says it's those responsibilities that represent an opportunity for producers to increase product enrollment on lease deals.
March 30, 2020
A quick follow-up call to every sold F&I customer can clear up post-delivery misinformation and concerns, reduce unwinds and chargebacks, and generate referrals. UDS’s John Tabar has the details you need to add this important component to your process today.
March 24, 2020
F&I trainer John Tabar shares the perfect close for a customer who is interested in multiple products but thinks the cost is too much.
March 10, 2020