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Perception vs. Reality

Perception vs. Reality

How long should it take to complete the paperwork in the business office? Most people would say, “As fast as you can.” During this tip, Trent White with American Financial’s F&I University says the right answer may be as simple as slowing down and changing the client’s perception of what is going on.

September 3, 2020

F&I Saboteur

F&I Saboteur

Customers are self-educating via the web, F&I duties have been divided between the sales desk and the F&I department, and someone has pushed the fast-forward button on digital retailing. Tune into this tip with Dwayne Wiggins of American Financial's F&I University.

August 6, 2020

F&I Tip of the Week: Update Your Interview

F&I Tip of the Week: Update Your Interview

American Financial’s Dwayne Wiggins wants you to interview — but not interrogate — every F&I customer. Refresh your approach with smart, pointed questions that demonstrate value and preempt objections in this powerful Tip of the Week.

January 9, 2020