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ArticlesMay 4, 2026

Your Office Is Talking

What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.

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ArticlesApril 13, 2026

Control in Sales Is an Illusion

Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.

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VideosJanuary 7, 2026

Resistance to the Menu

In this video, Reese Dailey of the Automotive Training Academy by Assurant explains how to handle a customer who isn’t willing to listen to your pitch.

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VideosNovember 5, 2025

One Bad Day

Trent White of the Automotive Training Academy by Assurant explains how to help customers see the high cost risk with even the most reliable vehicles.

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ArticlesOctober 20, 2025

Buckets of Intel

How open-ended questions transform FI

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VideosSeptember 26, 2025

From Objection to Opportunity

In this video, Trent White explains how to win the deal before it starts.

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VideosAugust 29, 2025

Selling VSCs With Subtext

In this video, Dwayne Wiggins explains how personalized conversations can lead to more service contract sales.

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ArticlesAugust 20, 2025

Modern-Day Picasso

Paint pictures of need for customers, and they’ll be much more likely to buy protection.

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VideosMay 1, 2025

F&I Trial Close

In this video, Scott Wehman unlocks the secret to closing more sales with simple yet powerful trial close questions that ensure you and your customers are always on the same page.

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ArticlesJanuary 16, 2025

A Timely Math Lesson

How small statistical samples can lead you in the wrong direction.

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