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American Financial & Automotive Services

Loyal Buyer Objection

In this video, Trent White from the Automotive Training Academy explains how to counter the “I am buying a good vehicle” objection.

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Best Tool for the Business Office

In this video, Trent White with American Financial’s F&I University discusses how the FBI’s Impact tool can help maximize your revenue.

The Secret Sauce of Objection Handling

For objection handling, secret sauce is that special technique, the one thing you can say or do that instantly changes a “no” to a “yes.” This can lead you to the easiest objection to overcome: the one that never happens!

This is Not Normal

This is not the new normal. In this tip, Ritch Wheeler with American Financial's F&I University explains how today is not the new normal and what you can do moving forward to ensure you have a more satisfying and profitable experience in the business office.

Perception vs. Reality

How long should it take to complete the paperwork in the business office? Most people would say, “As fast as you can.” During this tip, Trent White with American Financial’s F&I University says the right answer may be as simple as slowing down and changing the client’s perception of what is going on.

F&I Saboteur

Customers are self-educating via the web, F&I duties have been divided between the sales desk and the F&I department, and someone has pushed the fast-forward button on digital retailing. Tune into this tip with Dwayne Wiggins of American Financial's F&I University.

Is It Really a Good Car?

What I mean by that is that often times, when we present our vehicle service contract, the customer will give us the "It's a good car" objection. Tune into this Tip of the Week with Ritch Wheeler of American Financial's F&I University.

Expert Advice for F&I During COVID-19

The automotive industry has seen an unprecedented loss in sales over the past few months and F&I departments are facing serious challenges amidst these losses. We spoke with five leaders in F&I training, and they shared their thoughts, advice, and predictions on what to do today to help prepare for tomorrow.

Complimentary, Virtual Training Offered by the Automotive Training Academy

To assist dealers in this unprecedented time, the Automotive Training Academy is offering complimentary, virtual training for all dealerships.

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Accept/Decline Form

American Financial F&I University's Tip of the Month, with Joe Porter.