February Manufacturer, Dealer Spiffs Climb
Manufacturers offered an average of $4,162 in incentives per vehicle in February, while the average MSRP of vehicles sold this month rose 3.7 percent vs. last year.
Manufacturers offered an average of $4,162 in incentives per vehicle in February, while the average MSRP of vehicles sold this month rose 3.7 percent vs. last year.
A mid-month report found that floor traffic at dealerships was up nearly 3 percent, with closing ratios ahead of last year by more than 2 percent. According to CNW, this indicates a possible 6.5 percent sales gain for the full month.
As consumers continue to seek out vehicle information online, the market research firm says print is in trouble — and so is TV advertising.
CNW Research says refinancing is back, and predicts that the percentage of refinanced auto contracts will top 14 percent in 2013.
Floor traffic is up, as are deliveries, but CNW reports that sales in January are still off last year’s pace. But the numbers also show that April to May could be big months for dealers.
The market research firm says all signs point to an economic recovery next year if nothing disrupts the growing optimism among Americans.
The continued loosening of credit standards is helping franchised dealers move those high-mileage trade-ins, with CNW predicting that used-vehicle sales in October will top the year-ago period by 8.1 percent.
In its automotive retail summary, CNW Research reveals the items shoppers are looking for when they pop onto a dealership’s mobile site.
The research firm says September sales are pacing at a 14.5 million annual rate, as consumers put economic concerns on hold until the Presidential election.
CNW Research says ‘fishy’ math was behind the 20 percent sales increase in August. The firm put the real increase at around 15.25 percent.
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