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AutoTrader.com

AutoTrader.com Launches New Advertising Services

AutoTrader.com has launched make-based, new-car advertising packages, a new display advertising unit and dedicated specialists to assist dealers with co-op fund compliance.

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Consumer Interest in Trucks Sign of Mending Economy, AutoTrader Reports

Significant interest in full-size trucks is a positive indication that the economy is on the mend, according to AutoTrader’s New Car Insights Report for January.

Consumer Demand Shifted to Luxury Vehicles in October, AutoTrader Reports

AutoTrader.com’s Used/CPO Car Insights Report indicated that consumer interest in luxury vehicles spiked on the Website during the month of October.

New Compact Models Attracting Interest, Reports AutoTrader.com

AutoTrader.com’s New Car Insights Report for September indicated that new-model entries in the compact car segment gained considerable increases in consumer interest on the site.

Facebook Becoming Strong Traffic Driver for Automaker Sites

Facebook is driving just as much traffic to automaker Websites as sites like AutoTrader.com, Cars.com and Edmunds.com, according to a new report from J.D Power and Associates and Compete Inc.

AutoTrader.com: Drop in Gas Prices Fueling Popularity of Trucks, SUVs

AutoTrader.com's Trend Engine report for August indicated that the decline in gas prices over the summer has driven consumers back toward large trucks and SUVs, particularly in the new-vehicle arena.

AutoTrader.com: Shopper Interest in Trucks, SUVs Strong in July

AutoTrader.com's July Trend Engine report indicated that shoppers continued to show interest in big trucks and SUVs while production shortages and continued short supply of quality used cars pushed asking prices higher across new, used and certified pre-owned vehicles.

AutoTrader.com: Consumers Shift Focus Toward Trucks, SUVs

AutoTrader.com's June Trend Engine report indicated that slightly lowering gas prices are likely contributing to the rising interest in larger vehicles.

AutoTrader.com Releases Car Shopping iPhone App

AutoTrader.com’s iPhone app allows users to locate a dealer, access information saved in their MyAutoTrader profiles and scan a vehicle’s VIN barcode to initiate a search.

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Online Vehicle Shopping Influences Dealership Choice, Says New Study

Consumers who use the Internet to shop for a new vehicle spend an average of 18-19 hours researching new- and used-vehicle purchases, according to the recent Automotive Buyer Influence Study conducted by Polk and AutoTrader.com.

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