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Cars.com

Gannett Co. to Acquire Cars.com

Gannett Co. has signed a definitive agreement to acquire full ownership of Cars.com for $1.8 billion in cash. Under the agreement, the media company will acquire the firm’s remaining 73% interest from its current owner, Classified Ventures LLC.

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BBB Warns Consumers of Fake Dealership

Customers reported that they found listings for the dealership on Cars.com, but the dealer was using a fake address.

Cars.com Projects Highest February SAAR Since 2008

Cars.com analyst predicts that new-vehicle sales in February will be up 1.1% from a year ago. He also put the industry SAAR at 15.4 million — the highest selling rate since February 2008.

Digital Air Strike Names Winners of Social Media and Reputation Awards

The reputation-management company announced the winners of its second annual Social Media and Reputation awards, recognizing dealers and vehicle OEMs in 15 categories.

Digital Air Strike Partners With Cars.com

Digital Air Strike and Cars.com are partnering on a new “customer verified” review integration. The new platform pulls from the dealer’s DMS to identify customers who are likely to write a review on Cars.com.

Cars.com Combats Top Mistakes of Automotive Marketing

In a webinar titled, “The Seven Digital Sins of Attribution,” Cars.com offered a guide to the most common metrics mistakes and how dealers can correct the misconceptions.

Data Wars

The Alpha Dawg offers commentary on government scandals, the specter of foreign ownership and ‘Bubba’ Marchionne’s search for new office space.

Cars.com Launches Online Marketing Tool

Cars360 draws upon Cars.com’s vast audience of in-market car shoppers to drive new traffic to a dealership’s website or Cars.com Dealer Profile.

Cars.com Welcomes New Vice President of Product

Barbara Mousigian was appointed to vice president of product at Cars.com. She will oversee the company’s product strategy development and launches.

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Star-Eyed Dealers

Nothing is guaranteed when playing the online image game. But dealers say the rewards are worth the trouble.