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Customer Experience

GoMoto, Market Scan Develop New Sales Experience for Kuni Honda

The dealership will utilize GoMoto’s HUBs, large-format kiosks and mobile software, combined with Market Scan’s application to personalize a consumer’s buying experience.

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FTC Plans to Study the Auto-Buying Experience

On Dec. 29, the Federal Trade Commission announced plans to conduct a qualitative survey of consumers who have purchased and financed an automobile from a dealer within the last six months. If issues are revealed, the agency said it may consider enforcement initiatives or rulemaking.

AutoAlert Acquires MotoFuze

AutoAlert, a data mining and trade-cycle management platform, has acquired MotoFuze LLC, a customer experience management (CEM) platform.

F&I’s Shifting Paradigm

An Ohio-based general agent believes the F&I industry is ignoring a paradigm shift and a chance to deliver what consumers really want: a better experience.

Integration Connects VinConnect CRM With GoMoto's HUB

VinSolutions announced new integration between its VinConnect CRM tool and GoMoto’s Digital HUB technology.

TrueCar: Car Buyers, Dealers Have “Trust Gap”

Car buyers believe that dealers make about five times more profit on the sale of a new car than they actually do, according to a new study commissioned by TrueCar.

Steve Cannon: Customer Experience Starts With Workplace Culture

Technology can only take the customer experience so far, Mercedes-Benz’s chief executive reminded attendees of the NADA Convention & Expo. He then revealed how a simple survey helped drive positive change for the German automaker.