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Customer Retention

EFG Companies Names Winner of 2016 Innovator of the Year Award

EFG Companies and Northwood University have named Team Vigilance the winner of their 2016 Innovator of the Year competition. The three-person team was awarded $25,000, and could see their winning product developed by EFG for market availability.

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Cox Automotive: Service Contracts, Warranties Drive Service Retention

A new study from Cox Automotive found that warranties and service contracts are keys to service retention. To realize that benefit, the study recommends that dealers allow car buyers to research service contracts before they step into their stores.

Automotive Loyalty Reaches Highest Levels in a Decade, IHS Reports

IHS reported this week that brand loyalty among automotive brands has reached a 10-year high, with 13 brands also realizing 10-year highs in loyalty rates.

Auto/Mate Releases Customer Loyalty eBook

Auto/Mate Dealership Systems has released a free eBook to help dealers increase customer loyalty and generate higher profits in 10 simple steps.

Maritz: Car Shopping a Lonely Journey, Dealers Missing Opportunities

Maritz Research’s latest study reveals that 75 percent of customers who are in the market for a new car never hear from dealers.

DMEautomotive Launches Loyalty Analytics System

Designed by the DMEautomotive Strategy and Analytics team, DMEInsights is a customer loyalty analytics system designed to drive dealership service marketing.

Loyalty Driver

Industry veteran says some franchised dealers are realizing 40 percent penetration on PPM plans, and that’s on leases. He explains why those dealers are also realizing great customer retention.

Frost & Sullivan: Dealers Need to Follow Auto Finance Industry's Lead

In its new study, Frost and Sullivan expects the auto finance market’s annual lending value to grow from $340.77 billion last year to $440.21 billion by 2018. But the industry will need to address a few market dynamics to realize that expectation, the firm adds.

J.D. Power: Automakers Must Address Economy to Sell EVs

J.D. Power and Associates encourages automakers to address economic challenges, not just tout environmental advantages, to increase EV sales.

MediaTrac Adds New Templates to e-Mail Marketing Platform

The marketing technology company has released 130 new e-mail marketing templates for its rewards-based loyalty-and-retention program.