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Customer Reviews

Brandon Honda, Sun Toyota Win DealerRater Consumer Satisfaction Awards

Brandon Honda and sister dealership Sun Toyota are winners of DealerRater’s 2017 Consumer Satisfaction Award, an annual recognition given to auto dealerships in the United States and Canada that deliver outstanding customer service as rated by online consumer reviews.

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Study: Reviews, Social Media Drive Sales and Service

Digital marketing firm Digital Air Strike has released its sixth annual “Automotive Social Media Trends” study, which includes statistics relating to the importance of online reviews and social media engagement among car buyers and service customers.

Reputation Butler to Shake Up the Online Review Game

The company’s directors say Reputation Butler tackles a problem that dealerships face almost daily: monitoring and keeping track of online consumer reviews on countless platforms.

Cars.com to Acquire DealerRater

Once the acquisition is approved, Cars.com will add the automotive industry’s largest dealer review site to its platform.

Merchants Named a 2016 Dealer of the Year by DealerRater

Dealer review site DealerRater named Merchants Auto a 2016 Dealer of the Year, a title given to less than 0.1% of the more than 41,000 dealers in the DealerRater network.

Lexus, Subaru Top DealerRater's Consumer Rating Index

DealerRater announced that Lexus and Subaru have received the highest ratings in customer satisfaction among all vehicle OEMs as part of its 2015 Consumer Rating Index.

Digital Airstrike Partners With MerchantCircle

Digital Air Strike will integrate its survey technology with MerchantCircle's listings and reviews platform, allowing dealers to provide an easier, more automated method for posting customer reviews.

DealerRater to Bring Reviews to AutoTrader.com

Beginning this month, DealerRater reviews and ratings will be featured on AutoTrader.com's dealer profile pages.

DealerRater Launches LotShot App

The web application helps dealership employees easily snap and share customer photos via email at vehicle delivery. Officials with DealerRater said the app can increase the likelihood of customers leaving a review by 50%.

Word of Mouth Still Dominates

Word of mouth is still the leading source for new business, but a new study says review sites continue to gain ground.