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Dataium

Dataium: Game Day Ads Drive Dealer Website Traffic

Maserati, Jeep and Jaguar dealer websites experienced increases in online shopping activity following the Super Bowl.

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Dataium ASI: Retiring Models Attracting Attention

Dataium reports this week that automotive shopper intensity declined across all segments for the second consecutive month in September. But the research firm believes shoppers are adjusting their browsing behaviors in preparation for the holidays.

String Forges Alliances With Dataium and Polk

String Automotive joins forces with Dataium and Polk to deliver more data insights to help dealers attract, convert and retain more buyers.

Dataium Announces New Leadership Team

Dataium has a new leadership, adding marketing and IT specialist Angie Sherrell and business strategist Peter Fontaine.

String Automotive Launches Analytics App for Car Dealers

String Automotive unveils Dealer Positioning System, an application designed to help dealers use analytics tools to convert leads.

Study Evaluates Dealer Online Advertising Mix

Dataium reports in its study with Cars.com that digital marketing strategies employed by dealers may not be worth the price.

Facebook Drives Website Visitors, Not Leads, Report Says

Facebook is becoming a great driver of new visitors to dealership websites, a new report shows, but the social-media site still has a long way to go before it becomes a major lead-generation source.

Shopper Behavior Indicates Further Growth for Vehicle Sales

Dataium reported yesterday that its shopper index for March showed no signs of the industry’s sales rebound stalling anytime soon.

Consumers Shop Autos on Black Friday

The hefty discounts and incentives offered by car manufacturers helped lure shoppers away from malls and onto automotive Websites over the Thanksgiving weekend, reports Dataium, an aggregator of online automotive shopping activity.