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Gubagoo’s Website Platform Now Optimized for Mobile

The new capability will allow dealerships to track and target mobile shoppers with chat and personalized offers, among other features.

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PURLs of Wisdom

ChannelNet’s Paula Tompkins once toyed around with kiosks designed to take customers through a dealership’s entire sales process. Now she’s using personalized URLs to help captive finance companies realize the bigger role they play in helping dealers move the metal.

Transforming Automotive Retail

Dealertrack’s Raj Sundaram says the industry is in the midst of major change. He believes the company’s acquisition of Dealer.com puts the firm in the perfect position to respond.

F&I Administration Launches Mobile Reporting Tool

The mobile reporting tool from F&I Administration Solutions runs on iPhones, Windows mobile and Android devices. It is designed to provide agents with real-time access to contract sales, claim payments and more.

Former KBB CEO Joins LotLinx Board of Directors

Paul Johnson, who resigned from his chief executive role at Kelley Blue Book in February 2012, has joined the board of directors for the recently launched LotLinx. The board includes former AOL, Google Automotive, Dealix and Autobytel executives.

eBay Motors: Car Shoppers Want Streamlined Experience

Nearly half of consumers who purchased a vehicle in the last five years want a confirmed price on a car before heading to the dealership. They also only want to spend only 30 minutes to an hour shopping.

In High Demand

The demand for digital marketing tools at NADA 2012 was a tell-tale sign of the industry’s changing attitude toward the Internet.

FordDirect Debuts DealerConnection Elite Website Service

FordDirect announced the launch of its new website solution for Ford and Lincoln Dealers, DealerConnection Elite.

MPi to Reveal EDGE WorldClass PORTAL at NADA

MPi’s EDGE WorldClass PORTAL takes the company’s Know Your Vehicle Report and generates personalized web pages that include detailed service recommendations, photos, videos and diagnostics.

DealerPlatform.com Launches Online Inventory Posting Solution

DealerPlatform.com launched its “3 Steps, 5 Minutes To A New Dealer Website” product, which is designed to assist small to mid-sized auto dealers in automating and moving inventory online.