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Dealer.com

Fluency Ad Platform Brings One Click Campaign Management to Agencies

Co-founded by Dealer.com founder Mike Lane, Fluency is a business-to-business ad platform provider for industry-focused digital advertising and marketing agencies.

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March Madness: Four Brands Get TV Boost

Autotrader and Dealer.com websites recorded increases in search share for Acura, Alfa Romeo, Buick and Infiniti, each of which ran national ads during the first weekend of the NCAA men’s basketball tournament.

Geitner to Lead Cox's Media Solutions Group

Cox Automotive has named Brian Geitner president of its Media Solutions Group. He replaces Jared Rowe, who is departing the company for a new opportunity outside the automotive industry.

ADT Names 2016 Dealers’ Choice Award Winners

The publishers of Auto Dealer Today announced the winners of the 12th annual Dealers’ Choice Awards. The awards are based on a comprehensive survey that allowed dealers and dealership personnel to recognize their favorite vendors, suppliers and finance companies in 34 categories.

Cox Automotive Brands Combine to Offer Dealers Refined Marketing

Officials said the integration of Autotrader, Kelley Blue Book and Dealer.com will grant dealers access to millions of online shoppers every month who are ready to purchase a vehicle.

Dealertrack, Dealer.com and MakeMyDeal to Combine Forces

Cox Automotive is bringing the three brands together as part of several enhancements the company is planning for its Dealer.com websites.

Dealer.com Taps Contact at Once!’s Chat and Text Solutions

Following up on a 2013 pack that brought Contact At Once!’s chat solutions to Dealer.com’s Control Center, the new integration will allow Dealer.com’s clients to select from options that include fully managed and co-managed chat and text.

Dealer.com to Integrate With Haystak's Customer Service Model

Cox Automotive announced plans to merge Dealer.com’s advertising technology as well OEM and advertising partnerships with Haystak’s customer service model later this year.

Dealer.com Joins Bing Ads Elite Partner Program and Yahoo Gemini

Dealer.com has joined the New Bing Ads Elite SMB Partner program and expanded its relationship with the Yahoo Preferred Partner Program.

Dealer.com Becomes Primary Web Platform for Cox Automotive Clients

Cox Automotive announced that the Dealer.com website solution will serve as the primary solution for Cox Automotive customers. Current users of VinSolutions' website product will begin migrating to the Dealer.com platform beginning in early 2016.