New advertising delivers hyper-targeted video ads in the age of “cord-cutting” and internet TV.
Considering the dealer’s ‘new’ reality with their customers, how can F&I providers and agents help their dealer-clients uniquely solve a significant problem or innovate a new opportunity?
Messaging apps, AI, and self-service customer support options such as adaptive FAQ’s with interactive guides have allowed retailers to scale down contact centers to rely more on chatbot technology and give customers the quick and reliable answers they need.
As vehicle margins continue to compress, dealers need to differentiate themselves beyond vehicle prices and offer consumers a premium experience. An excellent reputation and finding the right vendor to manage it are vital first steps.
An unspoken truth is that sometimes a drastic, calamitic action has to sideswipe a process to speed up the evolutionary process. The calamity known as COVID-19 is acting as an agent of revolutionary change in dealer’s sales processes.
Dealers today have a choice of F&I technologies to sell to Gen Z buyers. Use yours to educate this audience about what your products do and how they will benefit from their purchase.
So you’ve invested in a digital retailing platform. Now what? Learn how adding a concierge position to your showroom staff can help ensure a smooth and profitable implementation.
When did personalization get so personal? Expert offers four ways to connect with car buyers without creeping them out or running afoul of new privacy laws.
Equity mining remains one of the most reliable sources of appointments and sales. Expert lists the four key areas you need to focus on to improve your closing ratio in 2020.
Are you ready to take digital marketing to the next level? Try expanding your reach, identifying shoppers before they identify themselves, and engaging them earlier in the journey.
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