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DAS Adds Trade-in Values via KBB.com

Kelley Blue Book has integrated with Digital Air Strike’s Response Path intelligent messaging platform to deliver consumer-facing trade-in valuations.

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Study: Dealerships Missing Out With Facebook Messenger, After-Hour Leads

Only 16% of the 1,500 dealerships mystery-shopped by Digital Air Strike responded to internet leads within 15 minutes and 18% didn’t respond at all. Those are just some of the findings in the social media firm’s first Mystery Shop Study.

Stop Flushing Those Ad Dollars

‘Da Man’ delivers a marketing plan that produces Google and social media leads and reduces your dependency on underperforming lead providers.

Gubagoo Adds Facebook Integration

Gubagoo has announced that its dealer solutions are now fully integrated with Facebook Messenger, allowing Facebook users to chat with dealerships just like they would with friends.

Instagram Announces Extensive Rollout of Ad Capabilities

Instagram advertising can now be deployed by companies across 30 countries, with worldwide availability expected by the end of the month, the social media site announced.

Status Update

Marketing experts and dealers alike agree that dealers who ignore social media are more than behind the times — they are driving away potential customers.

FTC Clarifies Online Marketing Guidelines in Latest Update

The Federal Trade Commission released updated guidance regarding endorsements and testimonials. It addresses topics such as Twitter endorsements, Facebook 'Likes' and YouTube videos.

Business as Usual

A Q&A with Warren Buffett and Larry Van Tuyl headlined the 2015 NADA/J.D. Power Automotive Forum, where the two executives discussed the direction of the nation’s fourth-largest dealer group post-acquisition.

Social Media Blitz

John Elway’s Crown Toyota reveals how it increased its Facebook fan base by 47% and generated 500 intent-to-buy actions in just two months.

J.D. Power: Social Media Impacting Purchase Decisions for All Generations

According to the J.D. Power’s 2014 Social Media Benchmark Study, customers are more likely to repurchase from the same brand if their social media and marketing experiences with that brand are positive.