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February

Average New-Vehicle Transaction Price Reaches $33,781, KBB Reports

The average transaction price for a new car rose 2.2% to $33,781 in February, Kelley Blue Book reported today. The vehicle information site also noted that incentive spending is nearing pre-recession levels, as vehicle OEMs look to offset rising prices.

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New-Car Transaction Prices Climb in February, KBB Reports

New-car prices increased 3.6% over last February, with Hyundai-Kia showing the largest percentage gain of all major OEMs.

Used-Vehicle Prices Rise in February

Thanks to improving weather during the second half of February, used-vehicle prices edge up 2.2%, the NADA Used Car Guide reported this week. The firm expects prices to continue rising in March.

CNW: Last Gasp for Print Ads?

As consumers continue to seek out vehicle information online, the market research firm says print is in trouble — and so is TV advertising.

February Sets Up 15.38 Million Unit SAAR

Just barely the majority of manufacturers saw an increase in sales in February over last year, with Mercedes-Benz and Hyundai breaking sales records for the month. Sales paced at a seasonally adjusted annual rate of 15.38 million units, according to Autodata Corp.

TrueCar: February SAAR Highest Since 2007

According to TrueCar, February’s SAAR sits at 15.7 million units, the highest SAAR since 2007. Estimated incentive spending is at nearly $2,400 for the month.

SAAR to Reach 12.1 Million Units in February, Firms Predict

J.D. Power and LMC Automotive expect new-vehicle sales to reach 931,100 units in February, which would put the SAAR at 12.1 million units.