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Fiat Dealers to Get Their Own Dedicated Reps

Fiat is in the early stages of hiring its own team of factory reps. Officials say 50 additional staffers will be added to the team to serve Fiat dealers exclusively.

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Chrysler Capital Goes Live on May 1

Santander will officially become Chrysler Group’s captive lender on May 1. The financial services company will establish a separate business unit dedicated to Chrysler and its dealers.

Forbes: Top Advisors Recommend Buying GM, FIAT Stock in 2013

General Motors and FIAT made the cut in Forbes’ recent list of ‘12 Stocks to Buy in 2013.’ The publication spoke with 12 top advisors to get their recommendations.

Group 1 Buys GM Dealer, Opens VW and Fiat Stores

Group 1 announced the acquisition of David Taylor Cadillac Buick GMC in Houston, and opens up a FIAT and two Volkswagen dealerships in California and Texas.

Chase Extends Financing Program to FIAT Dealers

Chase Auto Finance will extend the consumer financing program it launched for Chrysler dealers to FIAT dealers.

NADAguides Report: Consumer Interest Increasing Among European Brands

Euro brands are catching the attention of car shoppers in a big way, with the segment increasing its share of consumer interest by more than 9 percent.

Chrysler ‘Showcase’ Dealership Set to Open in Downtown Los Angeles

Visitors to this year’s L.A. Auto Show were treated to the debut of a number of new models and concept vehicles in the cavernous confines of the Los Angeles Convention Center. A few blocks to the south, another attraction awaited visitors: a “showcase” dealership that will house all four of Chrysler LLC’s vehicle brands, as well as a Mopar-branded service center and a FIAT franchise.

Chrysler Begins Fiat Dealer Appointment Process

Chrysler Group LLC announced on Oct. 20 that it has begun selecting dealers who will represent the Fiat brand in the United States.

Ally Financial Becomes Fiat's Preferred Finance Source

Chrysler Group LLC has selected Ally Financial to be the preferred financing provider for Fiat vehicles in the U.S. marketplace. Ally Financial will offer retail financing, leasing, wholesale financing, working capital and facility loans, and remarketing services to the new Fiat dealer network.

Chrysler Hosts 400 Potential Fiat Dealers

Chrysler Group LLC hosted Monday about 400 Chrysler Group dealers to outline the requirements to become a Fiat dealer in the United States.