Chrysler Group LLC hosted Monday about 400 Chrysler Group dealers to outline the requirements to become a Fiat dealer in the United States.
Chrysler Group LLC has reached out to 600 dealers in 119 U.S. markets, inviting them to apply for Fiat franchises. The carmaker will host invited dealers at the “Fiat Experience,” an Aug. 30 meeting that will detail the Italian carmaker’s plans to reintroduce the brand to North America.
Chrysler Group LLC has begun the dealer selection process for the reintroduction of the Fiat brand in the United States.
Chrysler LLC prevailed in a federal bankruptcy court decision last week, allowing the OEM to discontinue franchise agreements with 789 dealers across the U.S. and complete an alliance with Italian automaker Fiat SpA.
The Chrysler National Dealer Council, comprised of 17 Chrysler, Jeep and Dodge dealers elected by the dealer organization to represent all dealers’ interests, sent a letter to customers last Tuesday stating support for the company’s organizational overhaul.
Chrysler LLC announced Wednesday that C. Robert Kidder, former chairman of Borden Chemical Inc. and of Duracell International Inc., will become chairman of Chrysler Group LLC, once it completes its acquisition of the operating assets of Chrysler LLC and completes a global alliance with Fiat SpA. He will succeed Robert L. Nardelli.
Chrysler LLC announced a new slate of incentives worth up to $6,000 for new-vehicle purchases. The savings may be enough to convince car buyers to invest in the beleaguered OEM as it works its way through last week's Chapter 11 bankruptcy filing and an alliance with Italian automaker Fiat SpA.
Chrysler LLC announced Friday that it gained approval from the U.S. Bankruptcy Court to sell all of the company's assets.
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