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Dealers’ Advertising Strategies for the Ford Bronco & F-150

Even with the Bronco and F-150, dealers must remain smart about their digital advertising strategies.

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Autotrader Names 10 Hottest Cars of Summer 2020

Autotrader just announced its new “10 Hottest Cars of Summer” list, which highlights the top ten most-searched cars from this summer using data from Autotrader’s website.

HERE Platform Enables Hands-Free Driving for Ford Customers

Ford’s Active Drive Assist, a new driver-assist feature that allows for hands-free driving on more than 100,000 miles of divided highways in all 50 states and Canada, relies on the HERE Workspace to determine the locations of hands-free zones.

Autotrader Names 10 Coolest Cars for Winter 2020

To help shoppers find cars that are both fun and safe to drive during the winter months, the experts at Autotrader named the10 Coolest Cars for Winter 2020.

Will Auto Sales Top 17 Million Vehicles for Fifth Year Running?

For the fifth year in a row, auto sales in the U.S. are expected to top 17 million vehicles.

SUVs Continue to Grow

Ford, Toyota and GM are enlarging their already hefty vehicle lines.

Trump, Democrats Agree to Revised USMCA

President Donald Trump, House Speaker Nancy Pelosi, and factory and labor officials all cheered the imminent passage of a revised version of the U.S.-Mexico-Canada trade bill.

Average New Vehicle Prices Up Nearly 3% in October

Kelley Blue Book analysts say the average new vehicle transaction climbed to $38,259 in October, a slight decline from the prior month but 2.9% higher than a year ago.

S.C. Ford Dealer Offers Free Gun With Every Purchase

Four months after factory executives put a stop to a similar campaign at an Alabama dealership, Carolina Ford is offering a free rifle, American flag, and Bible to every sold customer through the end of November.

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Escalade Leads September Lease Price Hikes

Wantalease.com reports average monthly lease payments for the Cadillac Escalade shot up nearly 40% in September, leading a pack of models that increased in price in the lull between incentive seasons.