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Gerry Gould

Excel-erate the Experience

Making customers wait can doom the F&I process before it begins. The magazine’s resident F&I trainer details a time-saving process designed to put customers in a buying mood.

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F&I Tip of the Week: Selling the Premium Option

How do you get customers to commit to that left column, better known as the premium option? United Development Systems' Gerry Gould shows you how in his latest installment of F&I Tip of the Week.

Provide, Preserve, Protect

Top trainer says the issues dividing most sales and F&I departments could be solved if compliance wasn't an F&I-only concern.

AAGI Announces F&I Certification Courses

Two new advanced courses will be added to American Auto Guardian Inc.’s 2014 lineup. The courses will build upon techniques introduced in the first level session.

Top F&I Trainer to Address Process, Hard-to-Get-Done Deals

The director of training for UDS and the man behind the F&I Tip of the Week will return to the Paris Las Vegas for the magazine’s annual conference, where he’ll lay down a plan of action for those not-so-friendly F&I transactions.

[Video] F&I Tip of the Week: Selling Tire and Wheel

United Development Systems’ Gerry Gould continues with his “How’d That Feel” sales series with a few words on selling Tire and Wheel protection. Here’s a hint: It’s all in the delivery.

[Video] F&I Tip of the Week: Selling Paint and Fabric

United Development Systems' Gerry Gould continues with his “How’d-That-Feel” sales series this week with a few words on selling paint-and-fabric protection.

[Video] F&I Tip of the Week: Give Buyers a Free 'No'

Most customers will say ‘No’ when you ask them if they have any questions about the products you presented on the menu. But there’s a small twist you can add to the end of that question that will determine how the rest of the conversation goes.

[Video] Tip of the Week: Lender 'Callbacks' Shouldn't Dictate F&I Presentations

United Development Systems’ Gerry Gould has been on the “dictate your own destiny” kick of late, and he continues hammering home his message this week with a few words on how to proceed when the finance source gives you a “Line 5” call.

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[Video] Tip of the Week: Customer, May I?

UDS’ Gerry Gould has a suggestion for how to treat your customers. And it starts with being polite.

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